First impression: Front photo

They say you don't get a second chance to make a first impression and I couldn't agree more. This phrase can also be applied to the real-estate industry, as the first time a customer sees a property, it is in the form of a photograph. Furthermore, one photo plays a particularly important role in any high-quality photographic report: the front photo of the villa in question.

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This photo is a declaration of intent in itself: showing the majesty, style and space that the villa on sale boasts in a single image. With this first image, we have a powerful sales tool. A front-facing photograph places a potential customer in front of their future home, getting their imagination racing and making them imagine actually being there. In just one image, we create the promise of a bright future awaiting us within the walls of the villa on show.

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Technically, the photo appears simple at first glance, but every last detail counts when it comes to taking the perfect photo: the subject, natural light, symmetry, reflections... you have to take your time to observe and find the right time and place to point your camera and shoot.

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The result, without a doubt, is worth the effort.


Man´s Cave

We all dream about having a space at home just for us, decorated just how we like it and that satisfies all our needs. What for many is just a fantasy, for others is a reality, known as a Man Cave. Man Caves are recreational and entertainment spaces, designed in a masculine style, where men can enjoy our favourite activities.

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A Man Cave is decorated in line with the owner's taste and his needs, although they commonly feature comfortable armchairs or a large sofa, a big screen, a potent sound system, pool table, gaming machines and, as goes without saying, a bar! Most Man Caves are distributed in the same way, creating large spaces where you can move around comfortably, designed to host guests and spend time with your friends without compromising on any of the essentials.

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Decorative objects and other elements tend to be scarce in these spaces, with sparsity ruling the roost to maximise space; however, there are some collectors who line the walls with shelves and furniture to house their collections.

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No matter what your taste, we recommend you create your own Man Cave!

Abu Dhabi..

Abu Dhabi is the richest of the 7 United Arab Emirates, a fact that is evident as soon as you touch down. Although it is currently engaged in large-scale construction process, Abu Dhabi aspires to becoming the country's most majestic city, even grander than its neighbour Dubai.

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Abu Dhabi is one of the safest cities on Earth. There are no neighbourhoods that are off limits, no district in which you have to pay special attention to your belongings to ward off pickpockets. The high living standard of its 900,000 residents contributes in large part to this state of affairs.

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Luxury is palpable down to the very last details in the city and perhaps the best example of this are the hotels that dot the city. Most have a penchant for gold which borders on an obsession, adorning every last architectural and decorative details of each and every hotel. There are no holds barred when it comes to leaving visitors to the city awestruck, from the immense lobbies to the staircases that lead to the different floors.

The city's beaches are worth particular mention, they serve as one of the most heavenly settings that I have had the pleasure of witnessing in all my trips around the world. I will return to this paradise as soon as I have the opportunity and recommend that you visit the city if you're planning to travel in the near future.

The magic of designer light fittings.

If there is one decorative element that is capable of guaranteeing the warmth and style of a room all by itself, it is without doubt light fittings. Over the years, I have been lucky enough to photograph countless villas and apartments and I have often found that with such elegant and eye-catching light fittings, nothing else is really needed to decorate the surrounding area.

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Trapped like a moth to a flame, it is difficult not to raise your eyes and admire the wonderful job done and the good taste shown by the interior designer when choosing the piece that offers a home such character. It is impossible not to take a moment to search for the place from which to make the absolute most of a light fitting of these characteristics, demonstrating the huge impact it has on the rest of the décor.

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Chandeliers, cutting-edge designer fittings and even some that are suspended from the roof and cut across several floors of a property... everything goes in the world of decoration if the interior designer is capable of making it fit seamlessly in the space being created. In fact, in many cases, light fittings are a starting point, based around which the space is created and to which other decorative elements are added, which must match the light fitting in order to form part of the design.

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After all is said and done, all that's left for me to do is recommend you light up your home with one of these gems, which will fill your home with style.

Water means relax

In the real estate sector there are plenty of things that help to foster a sense of wellbeing in the mind of the viewer, but one stands out above all the rest: water. Looking at a swimming pool creates an association of ideas, and words like tranquillity, relaxation and peace immediately spring to mind.

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Looking at the calmness of an element like water, which is fluid in nature, helps clear the mind in imitation of the still and crystal-clear water of a swimming pool.

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The colour blue plays another major role in this effect, as it is passive and restful and brings to mind the sea and sky - two elements that our minds classify as infinite and where we can lose ourselves.

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Other factors, such as the swimming pool having nobody in it, round off the experience, as our minds tend to put ourselves in the tranquil and relaxing image that we are looking at. We imagine that we are in the place and we feel that tranquillity.

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All of these reasons make swimming pools one of the most important elements in the world of real estate photography. There is no doubt that they are one of the elements that add most value to a property, and the one that sells most emotions.